Communication is the central activity of fund raising. It is the means we use to educate and help the donor to develop a clear vision for himself. There are many methods of communication that the fund raiser can use and the content of the communication depends on the fund raising strategy being adopted. In India we are very idealistic in our fund raising and assume that people give because God is moving them and that we do not need to intervene and educate the donor. Frankly this is laziness. We need to minister, then only will funds come freely, as […]