Many years ago I was asked to state what effective fundraising looked like in one sentence. Here is what I wrote: Having the right person ask the right giving partner for the right amount to support the right project at the right time. Over the years I have come to see how these five ‘rights’ form the foundation of a solid fund development program. Here is a brief look at each. Right Person In the preparation process it must be determined who is the best possible person or persons to approach each giving partner. While most often the ‘right’ person will be […]
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