For many donors, the end of the year is the time when they show their support for the causes they are passionate about. One practical reason is to take advantage of charitable tax breaks. Another is that the holiday season often triggers thoughts of giving and altruism. Whatever the reason, end of year is your best opportunity to reach out and attract donations.
In fact, studies show that 40%-70% of donations come in at year end. Even more remarkable is that up to 22% are raised on the last two days of the year. Unfortunately, many nonprofits aren’t taking advantage of this critical fundraising window to not only raise money but also to build a long-term relationship with donors. Often the pitfall is focusing on single elements and activities instead of on the big picture.